Portfolio > Kohls

Role: Art direction, concept develop, illustrations, animations.

Team: Tish Loh CD, Vivian de la Cruz CW.

WHAT IS TIER 1?

UnitedHealthcare commercial health benefit plans offer tiered benefits. Tiered benefit plans offer a lower copay and coinsurance when members choose to receive services from Tier 1 providers.

PURPOSE OF CAMPAIGN

The purpose of the campaign is to educate Kohl’s associates on, what Tier 1 providers are, why to choose Tier 1 providers and how to find a Tier 1 primary care provider.

Your guide to great health

We all need a friendly little reminder every now and then to take care of ourselves. Meet Theo, your guide to getting the most from your benefits and choosing a quality primary care physician.

Theo’s purpose is twofold 

He’s not only there to communicate the benefits of Tier 1 providers in a warm and memorable way, but he’s also a visual representation of what to look for when you’re searching for care. So stick with Theo, and he will lead you toward your best self.

Character creation

Desktop and Mobile emails

Direct Mail

© 2020, ALL RIGHTS RESERVED.  

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