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Project Iris

Project Iris showcases how users can use their Google Assistant, even when their phone is locked and their hands are full. This email help detail how users can do things like use their voice to make calls, set timers or alarms and play music, hands-free and without needing to be right next to their mobile device.


This email performed great, with a 6.44% of DAU this means that we had more daily active users when this email was sent, 6% more, and in email languages this is huge. 

Role: Senior Art Direction.

Team: Jessica Keller, Greta Mueller and Me.

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Sketches
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