Google Cloud: A Success Story in Growing an Account
After successfully leading the first project for Google Cloud, I had been entrusted to lead the account since then. Working alongside a small team of designers, illustrators, and copywriters, we have made significant progress in growth. Our efforts were so successful that we are now receiving more work.
My responsibilities for this account include making sure that our briefs contain all the necessary information, collaborating with cross-functional partners, determining project scope and timeline estimates, finding the right people to work on each component of the project — from design, UI/UX, illustrations and presentations; working on emails, social media campaigns, infographics, and an e-guides.
Team: Copy Writer - Melissa Flandreau / Illustrations - Russel de Leon / Illustrations - Rose Wong / Creative Director Armando Ani / Project Manager - Shaina Heller / Account - Rachael Cooper / Strategy - Megan Herrity
How we did it?
Google Cloud is a B2B account and one of the largest programs within the Google infrastructure. We had been trying to win this account for a while, and finally, last year, we got our first opportunity. We were thrilled and eager to demonstrate what we could do.
Our task was to create five emails, complete with tailored illustrations, about Apigee, a technical software platform. The challenge was to simplify the content and make it more accessible to our audience of IT Decision Makers.
Success Story: Creating a Top-of-Funnel Global Asset for Google Cloud
The project went incredibly well, and as a result, we gained over 10 new projects. We were even tasked with creating their most important piece of content: a new top-of-funnel global asset for NorthAM, EMEA, JAPAC, and LATAM, an e-guide outlining the six challenges that IT leaders face when building a modern cloud application strategy. We promoted this guide through infographics, social campaigns on LinkedIn, Facebook, and Twitter, banner campaigns, an email, and a landing page.
It's worth noting that regionalization was not a one-off request - all of their assets are used in global markets, and we have ongoing discussions about how we can further support their regionalization efforts. Some of the infographics are shown on the next slide, and the complete e-guide is shown on the slide after that.
Starting Small, Reaching High
Our clients are delighted with our work. We went from a small task of creating just five emails to working on their most significant and vital pieces of content, which led to numerous projects. They have already approached us to help create their new half-one-of-the-year asset, another whitepaper (they typically do two a year).