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Kohl’s Spring-Summer Tier 1 Campaign

 
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WHAT IS TIER 1?

UnitedHealthcare commercial health benefit plans offer tiered benefits. Tiered benefit plans offer a lower copay and coinsurance when members choose to receive services from Tier 1 providers.

 

PURPOSE OF CAMPAIGN

The purpose of the campaign is to educate Kohl’s associates on, what Tier 1 providers are, why to choose Tier 1 providers and how to find a Tier 1 primary care provider.

 
 
 
 
 

CONCEPT selected

Your guide to great health

We all need a friendly little reminder every now and then to take care of ourselves. Meet Theo, your guide to getting the most from your benefits and choosing a quality primary care physician.

Theo’s purpose is twofold: He’s not only there to communicate the benefits of Tier 1 providers in a warm and memorable way, but he’s also a visual representation of what to look for when you’re searching for care. So stick with Theo, and he will lead you toward your best self.

 
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Character creation

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Desktop and Mobile emails

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SECOND CONCEPT

One less decision

From remembering to let the dog out to closing the garage door, there are a million thoughts that run through our heads at any given time. And more often than not, our health gets shoved toward the back, next to cleaning the garage. That’s why UHC is making it even easier to find a quality Tier 1 primary care physician who will help you achieve your health goals and save on costs. Your brain never had it so good.

 
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