Portfolio → Interactive Experience
TruGreen provides all the services you need for a healthy lawn including fertilization, weed control, aeration, lawn disease, and insect control.
Problem: When it comes to lawn care, some people don’t know where to start. Whether they’re first-time homebuyers or experienced homeowners, there’s so much to learn about taking care of your lawn.
Idea: As the leading lawn care provider, we can help fill in the gaps and showcase our areas of expertise with this interactive infographic experience—ultimately leading people to give TruGreen a try.
Role: Art Direction, user experience, design, animation, prototyping.
Team: Alex Pierce CD Lead, Rossie Ulloa AD, Dennise Covington UX Lead, Katy Cantu Copywriter, Ted Utterback Account Executive
Lawn care happens all year long
We want to make it fun and easy to understand why you need to take care of your lawn all year round.
We use the infinity icon as a metaphor to represent that lawn care is all year round and never stops. This way we can create a fun experience, scrolling trigger animations that will show the images relate to the content below and also hide information behind fun interactions.
Design Layouts for Mobile