TruGreen provides all the services you need for a healthy lawn including fertilization, weed control, aeration, lawn disease, and insect control.
Objective: Utilizing findings from usability testing and wireframes, create new universal navigation, universal footer, homepage, compare plans page, and product pages that meets requirements for all web audiences: prospects, researchers, and current customers.
Role: Art Direction lead, user experience, design, animation, prototyping.
Team: Alex Pierce ACD Lead, Kiley Mabry ACD, Dennise Covington UX Lead, Katy Cantu Copywriter, Ted Utterback Account Executive
The problem: When it comes to lawn care, some people don’t know where to start, there’s so much to learn about taking care of your lawn.
The idea: We came up with an interactive infographic experience to help showcase Trugreen’s areas of expertise.
We added a secondary CTA in the hero area that when clicked, the infographic takes over the screen and the experience will start.
We showed this as a prototype to sell the idea, when we presented the homepage redesign, they really liked it, and we worked on that project separately.
To see the Infographic Interactive experience click here