Portfolio > Trugreen Home Page Redesign
TruGreen provides all the services you need for a healthy lawn including fertilization, weed control, aeration, lawn disease, and insect control.
Utilizing findings from usability testing and wireframes, create new universal navigation, universal footer, homepage, compare plans page, and product pages that meets requirements for all web audiences: prospects, researchers, and current customers.
Role: Art Direction, user experience, design, animation, prototyping.
Team: Alex Pierce ACD Lead, Kiley Mabry ACD, Dennise Covington UX Lead, Katy Cantu Copywriter, Ted Utterback Account Executive
The problem: When it comes to lawn care, some people don’t know where to start, there’s so much to learn about taking care of your lawn.
The idea: We came up with an interactive infographic experience to help showcase Trugreen’s areas of expertise.
We added a secondary CTA in the hero area that when clicked, the infographic takes over the screen and the experience will start.
We showed this as a prototype to sell the idea, when we presented the homepage redesign, they really liked it, and we worked on that project separately.
To see the Infographic Interactive experience click here