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I am honored to showcase the Unwritten Rules Encyclopedia project on my portfolio. It was a collaborative effort among myself and many of my co-workers that spanned seven months of passionate dedication and hard work (nights, weekends, holidays). We were all deeply affected by the horrific deaths, harassment, and rampant racism we saw directed towards Black people in this country last year. Out of those feelings of frustration, anger, and sadness came an idea—that we could join the discourse in a meaningful way. With that vision firmly set in our minds, it took tremendous dedication from everyone involved for us to successfully launch this project.

 

My role as a visual designer:
From conception to completion, I was part of the idea for the concept of the website, I presented a visual design mood board that was not selected, and I was in charge of the Intro, Home page UI, and the UX design.

The Unwritten Rules Team:

Adam Johnson – copywriting, Allan Manaysay – copywriting, Alex Criner – strategy support, Alex Pierce – creative direction, Alejandra Camargo – visual design, Ashley Ayer – creative support, illustrations, Gina Lipschitz – creative support, illustrations, Jaylynn Davenport – creative support, illustrations, Jen Tan – strategy support, Kelly Shunneson – visual design, Kiley Mabry – creative direction, Loraine Miranda – project management, Matt Emrick – developer, Myia Thompkins – strategy lead, Nick Brombal – developer, Noemie Love – copywriting, Roman Flute – motion design, Roneka Patterson – creative direction, Rosie Ulloa – visual design lead, brand design, Tiffany Chan – copyediting, Tish Loh – creative direction.

Moodboard-Ale

We presented a number of concepts, from which our leads chose two finalists. Everyone then voted on their favorite to decide which version would be used for the Unwritten Rules Encyclopedia project.

This is the visual mood board I presented, where I included some of the user interface elements, illustrations, and animations.

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Selected Concept

The chosen mood board created by Art Director Rossie Ulloa was the one that best aligned with our concept. We used her visual mood board to design and construct the website's user interface (UI).

Selected-Moodboard
Intro-Page
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Home-Cards
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