Tier 1 Campaign
Role: Art direction, concept develop, illustrations, animations.
Team: Tish Loh CD, Vivian de la Cruz CW.
WHAT IS TIER 1?
UnitedHealthcare commercial health benefit plans offer tiered benefits. Tiered benefit plans offer a lower copay and coinsurance when members choose to receive services from Tier 1 providers.
PURPOSE OF CAMPAIGN
The purpose of the campaign is to educate Kohl’s associates on, what Tier 1 providers are, why to choose Tier 1 providers and how to find a Tier 1 primary care provider.
Your guide to great health
We all need a friendly little reminder every now and then to take care of ourselves. Meet Theo, your guide to getting the most from your benefits and choosing a quality primary care physician.
Theo’s purpose is twofold
He’s not only there to communicate the benefits of Tier 1 providers in a warm and memorable way, but he’s also a visual representation of what to look for when you’re searching for care. So stick with Theo, and he will lead you toward your best self.