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Portfolio → Kohls

Kohl’s Spring-Summer
Tier 1 Campaign

Role: Art direction, concept develop, illustrations, animations.
Team: Tish Loh CD, Vivian de la Cruz CW.

WHAT IS TIER 1?

UnitedHealthcare commercial health benefit plans offer tiered benefits. Tiered benefit plans offer a lower copay and coinsurance when members choose to receive services from Tier 1 providers.

PURPOSE OF CAMPAIGN

The purpose of the campaign is to educate Kohl’s associates on, what Tier 1 providers are, why to choose Tier 1 providers and how to find a Tier 1 primary care provider.

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Your guide to great health

We all need a friendly little reminder every now and then to take care of ourselves. Meet Theo, your guide to getting the most from your benefits and choosing a quality primary care physician.

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Theo’s purpose is twofold 

He’s not only there to communicate the benefits of Tier 1 providers in a warm and memorable way, but he’s also a visual representation of what to look for when you’re searching for care. So stick with Theo, and he will lead you toward your best self.

Character creation
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Desktop and Mobile emails
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Direct Mail
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